McKinney Real Estate Broker List
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(469) 535-7621


Cassia Williams


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McKinney Real Estate Broker List

There are known to be a pair of primary areas of know-how in real property: SELLER AGENTS (or brokers) as well as buyer brokers. Some real property agents partner with both sellers as well as buyers, but I do not in my business for a number of reasons.

My direct objective is on the bottom line for the seller which is to market the house for the best earnings within the amount of time preferred.

Imagination is the absolute most important skill since this allows me to view what might be performed to strengthen as well as embellish a home. Building and construction understanding is essential since this aids me to review the costs of remodeling changes. Neighborhood market conditions as well as patterns are valuable in establishing the optimum cost a house could cost in a specific market.

Purchaser brokers are knowledgeable at noting flaws in the homes their purchasers want to buy so as to obtain a lower list price.

I pay attention to the beneficial facets of the home. Certainly, I can view the issues too, yet I have the opportunity of, and also gain much complete satisfaction by, using my talents to repair or lessen the troubles for little or no expenditure. This is actually really rewarding for my client too.

I think it is best for property brokers to focus on the areas that they appreciate the most and where their abilities may be used given that this leads to the absolute most satisfying career.

McKinney Real Estate Broker List

As the HOMEOWNER REPRESENTATIVE, I like to think of myself as a skillful P negotiator.

I have the passion, the patience, the product, the persistence as well as, most significantly, the positive, some have even said, powerful, personality. These God-given talents as well as instruction are actually by nature fit extremely well to P negotiations.

The buyer representative is actually normally a D negotiator, drafting demands, deadlines, and due dates and discovering defects, discrepancies, and deficiencies and demonstrating a deadpan facial expression, always appearing disturbed and depressed about the house of the homeowner, and displaying defeat, disenchantment, despair, disillusionment, dissatisfaction, and disappointment.

Naturally, this is actually an oversimplified description but I have seen it played out lots of times. I have passion concerning the product I am actually marketing: the home is actually unique, it is out-of-the-ordinary. I seem to, and really strongly believe that, I bargain from power, never ever from weakness.

The buyer representative negotiates from severe weakness, certainly never from strength. I am poised and polished, as well as will always appear to possess unlimited time on my side.

I start holding four Aces while the purchaser real estate broker is actually only holding a pair of 2s. I know it, and the buyer real estate agent quickly recognizes this as well. Certainly, I aid the purchaser agent to know who possesses the power.

These negotiations are not a game to me, they are a very serious venture, yet, I particularly savor them, nevertheless. And I particularly savor gaining success for my clients.

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McKinney Real Estate Broker List


Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

Completely dedicated to assisting property owners to most efficiently sell their residences for the greatest earnings within a timely manner.

Cassia-Williams Cassia-Williams