McKinney Texas Real Estate Agent Broker
★★★★★
(469) 535-7621


Cassia Williams


Only concentrating on assisting people to most effectively offer their properties for the highest feasible earnings within a timely manner.

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McKinney Texas Real Estate Agent Broker

There are known to be 2 primary sets of knowledge in property: SELLER REPRESENTATIVES as well as purchaser brokers (or agents). Some real estate agents (or brokers) partner with both sellers and purchasers, yet I do not in my career for many factors.

My direct emphasis is on the bottom line for the seller which is to sell the residence for the highest earnings within the time intended.

Imagination is probably the most essential skill-set given that it helps me to discover what may be performed to boost and beautify a residence. Development know-how is necessary since it allows me to review the prices of remodeling changes. Nearby market problems and also trends are actually important in determining the max price a residence can cost in a certain location.

A buyer realtor does not receive an opportunity to make use of the very same collection of skills that I am so pleased to enjoy as a seller representative.

For me it is actually a more positive career selection being specifically a homeowner agent as a result of my specific skills.

I think it is best for property agents to pay attention to the areas that they enjoy the most and also where their skills could be utilized given that this causes the absolute most pleasing profession.

McKinney Texas Real Estate Agent Broker

As the SELLER REPRESENTATIVE, I prefer to consider myself as a good P negotiator.

I have the patience, the product, the passion, the persistence and also, most significantly, the positive, many might even say, permeating, personality. These God-given skill-sets as well as expertise are actually typically fit perfectly to P negotiations.

The buyer real estate agent is often a D negotiator, making demands, deadlines, and due dates and divulging deficiencies, defects, and discrepancies and demonstrating a deadpan facial expression, regularly seeming down and dismayed regarding the property of the homeowner, and also displaying downright desperation, disappointment, disenchantment, dissatisfaction, defeat, and despondency.

Certainly, this is a simplified explanation but I have seen it played out a lot of times. I have passion about the product I am actually selling: the house is distinct, it is very special. I present myself as, and also really feel that, I bargain coming from power, never coming from weakness.

The purchaser broker is, obviously, rushing and also brews time sensitive deadlines as well as spouts off final terms, and sets desperate drop-dead target dates. I never indicate to the purchaser real estate broker that my clients are actually determined to sell the property, even if my clients are actually.

I start with four Aces while the buyer real estate broker is actually only holding a pair of 2s. I know it, and the buyer real estate agent quickly recognizes this as well. Naturally, I help the buyer agent to comprehend who possesses the power.

These negotiations are certainly not an amusement to me, they are a very significant effort, yet, I specifically relish them, nevertheless. And I specifically delight in gaining success for my sellers.

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McKinney Texas Real Estate Agent Broker


Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

As nearly purely a property owner agent, my specialty is only dedicated to assisting property owners to efficiently offer their houses for the greatest achievable profit within the optimal time period.

Cassia-Williams Cassia-Williams