McKinney Texas Top Rated Realtors
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(469) 535-7621


Cassia Williams


Exclusively specializing in helping sellers to effectively market their houses for the best revenue within the space of time selected.

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McKinney Texas Top Rated Realtors

There are usually understood to be two specific divisions of experience in real estate: SELLER REPRESENTATIVES and also purchaser agents. Some realty representatives deal with both sellers and also purchasers, yet I do not in my career for a number of reasons.

My basic emphasis is on the bottom line for the homeowner which is to sell the residence for the greatest feasible profit within the time frame planned.

Imagination is no doubt the best critical ability because this allows me to find exactly what could be done to strengthen and also improve a house. Construction understanding is important since this aids me to analyze the values of remodeling changes. Regional market conditions and trends are beneficial in establishing the max cost a residence may sell for in a certain market.

Various other real estate brokers are devoted as purchaser real estate brokers. Purchaser agents are experts at finding the best homes in the marketplace within the cost range of the purchaser.

For me this is a much more beneficial professional choice being actually a homeowner agent because of my specific talents.

I think it is best for real estate representatives to focus on the areas that they take pleasure in the most as well as where their talents can be utilized due to the fact that this results in the most satisfying career.

McKinney Texas Top Rated Realtors

As the HOMEOWNER REAL ESTATE AGENT, I like to think of myself as an outstanding P negotiator.

I possess the patience, the product, the passion, the persistence and, most importantly, the persuasive, many could even say, permeating, personality. These God-given skill-sets and also instruction are typically fit extremely well to P negotiations.

The buyer representative is actually generally a D negotiator, creating due dates, demands, and deadlines and discovering defects, deficiencies, and discrepancies as well as demonstrating a downer facial expression, constantly appearing depressed regarding the property of the homeowner, and displaying desperation, disappointment, disenchantment, dissatisfaction, defeat, and despondency.

Certainly, this is actually a simplified explanation yet I have seen it played out many times. I possess passion regarding the product I am actually marketing: the property is actually unique, it is actually one-of-a-kind. I sound like, as well as really strongly believe that, I bargain coming from power, never from weakness.

The purchaser broker negotiates coming from severe weakness, certainly never from a position of strength. I am poised and peaceful, and also will always appear to have all the time in the world on my side.

The buyer representatives countenance of disgruntlement is actually, usually, the first indicator that I am gaining in the discussions. I get to utilize my natural beneficial personality to be kind to buyer agents.

Buyer real estate brokers usually start to come around to my method of thinking in spite of trying to dampen me originally as an aspect of their D negotiation strategies.

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McKinney Texas Top Rated Realtors


Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

Totally providing services for helping families to effectively sell their homes for the maximum possible price within a reasonable time period.

Cassia-Williams Cassia-Williams