McKinney The Real Estate Brokers
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(469) 535-7621


Cassia Williams


As almost only a homeowner agent, my business is solely dedicated entirely to assisting families to most effectively market their homes for the highest possible price within a reasonable time period.

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McKinney The Real Estate Brokers

There are known to be two primary areas of proficiency in realty: SELLER REPRESENTATIVES and purchaser brokers. Some realty brokers deal with both sellers as well as buyers, nevertheless I do not in my business for various factors.

I have actually figured out just what makes a property to result in the greatest price without needing to invest money making remodeling changes. On the other hand, for sellers who would like to create some minor remodeling changes, I recognize which enhancements will lead to a much higher price for the house and also which remodeling changes most likely will not.

Creativity is actually the most essential skill since this helps me to view exactly what might be performed to enhance and also improve a property. Building and construction know-how is crucial due to the fact that this allows me to examine the values of remodeling changes. Local market conditions as well as fads are actually useful in calculating the optimum price a residence may sell for in a particular market.

Other property brokers are devoted as purchaser property representatives. Purchaser agents are actually professionals at finding the best properties in the marketplace within the cost vicinity of the purchaser.

For me it is a more beneficial career decision being actually a homeowner agent as a result of my specific abilities.

I feel it is best for real estate brokers to pay attention to the areas that they take pleasure in the most as well as where their abilities can be made use of given that this causes the most satisfying profession.

McKinney The Real Estate Brokers

As the HOMEOWNER REPRESENTATIVE, I like to consider myself as a trained P negotiator.

I have the product, the patience, the passion, the persistence as well as, most importantly, the positive, many might even say, pervasive, personality. My God-given skills as well as expertise are naturally suited perfectly well to P negotiators.

The purchaser representative is commonly a D mediator, crafting demands, deadlines, and due dates and discovering defects, discrepancies, and deficiencies and displaying a deadpan, downer facial expression, consistently looking dumbfounded and disturbed about the home of the seller, and displaying discouragement, disappointment, despondency, and dissatisfaction.

Of course, this is an oversimplified description however I have seen it played out lots of times. I possess passion regarding the product I am actually marketing: the residence is actually one-of-a-kind, it is one-of-a-kind. I appear to, as well as truly strongly believe that, I negotiate from power, never coming from a position of weakness.

The buyer representative negotiates from weakness, never ever from strength. I am poised and polished, and also will always appear to possess all the time in the world on my side.

I begin with 4 Aces while the purchaser real estate broker is actually holding a pair of 2s. I understand that, and the purchaser broker soon perceives this also. Naturally, I assist the purchaser agent to recognize who possesses the power.

These negotiations are not an amusement to me, they are actually quite a major undertaking, yet, I especially appreciate them, nevertheless. And I particularly adore succeeding for my sellers.

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McKinney The Real Estate Brokers


Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

Entirely dedicated to helping people to most effectively sell their homes for the maximum feasible sales price within the time intended.

Cassia-Williams Cassia-Williams