Top realtors in McKinney TX with 5-stars ★★★★★
(469) 535-7621


Cassia Williams


As nearly completely a seller agent, my business is purely focused entirely on helping families to most efficiently offer their residences for the maximum feasible price within a reasonable period of time.


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There are considered to be a pair of primary divisions of knowledge in property: SELLER AGENTS and buyer agents (or brokers). Some realty brokers collaborate with both sellers and also buyers, however I do not do this in my career for a number of factors.

My straightforward emphasis is on the bottom line for the homeowner which is to market the property for the highest revenue within the time wanted.

Creativity is actually the absolute most essential ability due to the fact that it assists me to figure out exactly what can be done to strengthen and spruce up a residence. Building and construction understanding is necessary due to the fact that this allows me to assess the values of renovations. Nearby market problems as well as trends are actually useful in determining the maximum cost a home can easily sell for in a particular location.

A purchaser broker misses out on a possibility to make use of the exact same collection of abilities that I am blessed to delight in as a seller representative.

I pay attention to the favorable parts of the property. Certainly, I can easily view the issues too, yet I have the option of, and also get a lot contentment by, using my skills to fix or minimize the troubles for little or no expense. This is very pleasing for my client too.

I believe it is best for real estate agents to focus on the areas that they delight in the most and also where their skills could be made use of because this causes the absolute most gratifying career.

Top realtors in McKinney TX

As the SELLER REAL ESTATE AGENT, I like to think of myself as a great P negotiator.

I have the product, the passion, the patience, the persistence and, most significantly, the persuasive, some could even say, pervasive, personality. My God-given skill-sets as well as expertise are naturally matched well to P negotiators.

The purchaser agent is actually commonly a D negotiator, drafting deadlines, due dates, and demands and disclosing deficiencies, defects, and discrepancies as well as displaying a downer appearance, constantly looking dismayed and down about the house of the homeowner, and also demonstrating downright disappointment, desperation, disenchantment, despondency, and despair.

Of course, this is an oversimplified description however I have truly seen it played out many times. I possess passion concerning the product I am marketing: the residence is unique, it is actually one-of-a-kind. I seem to, and truly strongly believe that, I negotiate from power, never ever from weakness.

I recognize how to bargain and always feel I will out-negotiate a purchaser representative since I actually possess the higher ground with the sun at my back. Mine is a peaceful form of bargaining whereas the purchaser representative has to consider depressive, negative, negotiating techniques.

The buyer representatives look of dissatisfaction is, usually, the 1st sign that I am actually gaining in the negotiations. I get to use my natural good personality to be gracious to purchaser brokers.

These negotiations are not a game to me, they are actually quite a severe undertaking, however, I especially appreciate them, all the same. And I particularly delight in gaining success for my sellers.

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Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

As nearly exclusively a homeowner agent, my career selection is exclusively focused on assisting homeowners to efficiently sell their residences for the greatest profit within the time chosen.

Cassia-Williams Cassia-Williams