Sell Your Property In McKinney
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(469) 535-7621


Cassia Williams


As nearly completely a property owner agent, my business is exclusively dedicated to assisting sellers to most efficiently offer their properties for the greatest possible sales price within the space of time preferred.

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Sell Your Property In McKinney

There are usually determined to be two areas of experience in property: SELLER AGENTS (or brokers) and buyer agents. Some property agents deal with both sellers as well as purchasers, however I do not in my profession for several reasons.

My simple emphasis is on the bottom line for the homeowner which is to offer the property for the greatest feasible profit within the time frame desired.

Creativity is the most essential capability considering that this assists me to observe exactly what might be carried out to raise the value of and improve a home. Building development understanding is crucial since it permits me to assess the costs of enhancements. Regional market conditions as well as fads are actually useful in establishing the optimum cost a home might sell for in a specific market.

The main reason I am a homeowner real estate agent is so that I may use my skill-set embellishing a residence instead of pointing out all the problems.

For me that is actually a more positive professional choice being specifically a homeowner agent as a result of my specific talents.

I feel it is best for property agents to concentrate on the areas that they enjoy the most and also where their talents can be made use of considering that it results in the absolute most gratifying profession.

Sell Your Property In McKinney

As the SELLER AGENT, I like to consider myself as an excellent P negotiator.

I possess the product, the passion, the patience, the persistence and also, most importantly, the positive, some have even said, powerful, personality. These God-given skill-sets and also experience are by nature suited perfectly to P negotiators.

The buyer broker is actually generally a D negotiator, making due dates, deadlines, and demands and discovering defects, discrepancies, and deficiencies and displaying a downer, deadpan appearance, always appearing dumbfounded and down concerning the home of the homeowner, as well as displaying downright dissatisfaction, disillusionment, defeat, and discouragement.

Obviously, this is actually an oversimplification but I have seen it played out many times. I possess passion concerning the product I am actually marketing: the property is special, it is actually very special. I seem to, and also genuinely strongly believe that, I bargain from power, certainly never from a position of weakness.

I understand the best ways to negotiate and always feel I will easily out-negotiate a purchaser real estate agent because I actually possess the much higher ground with the sun behind me. Mine is a peaceful kind of bargaining whereas the purchaser real estate agent has to turn to desperate, damaging, haggling approaches.

I start holding four Aces while the purchaser real estate broker is only holding a pair of 2s. I recognize that, and the buyer representative soon senses this also. Certainly, I aid the purchaser broker to grasp who has the power.

Purchaser agents normally begin to come around to my method of understanding despite attempting to dampen me in the beginning as part of their D negotiation strategies.

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Sell Your Property In McKinney


Cassia Williams Real Estate Agent McKinney TX
(469) 535-7621

As nearly completely a seller real estate agent, my career is purely dedicated entirely to assisting people to efficiently sell their residences for the maximum possible profit within the time span selected.

Cassia-Williams Cassia-Williams